As I’ve written, the Migos were dominating 2017 even before the January 27th drop of their sophomore album Culture. However, the subsequent release of their album, and the shows they played in the days after releasing it has pumped up the hype train to another level.
The Migos have long had an imprint on Atlanta’s trap music scene, ranging back to their 2013 smash hit “Versace” off their Y.R.N. (Young Rich N*****) mixtape. They followed up on this success with charting singles “Handsome and Wealthy”, “Fight Night”, and “Pipe it Up”. While these hit singles, along with a bevy of heavily backed mixtapes, put Migos on the map, famed Atlanta music influencer, Migos manager, and Quality Control Label Exec Coach K had something more in mind for the Atlanta trio.
Tidal has long been rumored as an acquisition target for major companies looking to expand their footing in the music industry, such as Apple. However, on January 23rd, Japanese telecommunications giant Softbank – who owns Sprint – moved to buy 33% of the burgeoning streaming service. Sources report that Sprint’s one-third acquisition cost $200m, which would value Tidal at $600m. Sprint CEO Marcelo Claure will join Tidal’s board of directors in an advisory capacity.