Let me paint the picture for you. A super talented musician which you don't know of hands you their cd. They suggest you support the arts by handing them any amount of money. The CD is written in sharpie and clearly zero visuals presented. You may decide to give them a few bucks but have no interest in playing the cd at all. It just so happens the project is undeniably good but you never pressed play because nothing grabbed your attention to do so. Meet the issue of many today. A failure to give attention to the cover art is a deciding factor for many across the world.