Neima expressed that the best way to make a connection with someone is face-to-face. You can do this by using social media to figure out where exactly the people are you want to contact, and what platforms they reply on. “You just have to figure out the best method of contact,” she said.
If you are wondering how to start formulating your pitch, Neima advises you to ask yourself, “How can I make myself seem different from a marketing standpoint?”
She also stressed the importance of building relationships once the initial connection has been made. Follow up emails are a great way to do this, and the key to building relationships is to not only reach out when you need something from the other party. “I love being invited places not being the journalist,” she added.
Sending the E-mail:
It’s true that contacting people in the media industry can be a challenge, but Neima confirmed that persistence is key, and it is not annoying.
“Don’t be discouraged in not getting an answer right away. There are so many stories and so much content that is presented to a media source…continue to be persistent in sending your content so that they begin to recognize your name.” -@najmurph (Artist/ January Tight 32 Contest Winner)
Affiliate yourself with a positive person/organization, so that when you send your email, you can mention them and be more recognizable.
Lastly, don’t feel like you need to be in communication with the head of the department in order to shoot your shot. Narrow down your search to a specific writer or anchor and try to reach them directly.
“It’s like a puzzle, you gotta put it together. So every werkshop is like more information.” -@qbjulio (Producer/Engineer)
Create a team of at least four people. Teams are all about strategic recruitment and delegation. “I’ve definitely been spreading myself too thin.” -@flymeco_smoka (Artist/A&R)
Be informed. Know what’s going on in your community, the city council, board of education, etc.
Clean up your social media. Think about what your ultimate goal is and try to make your social media reflect that.
When meeting a media professional, allow yourself to be vulnerable. Media is all about adding the human element to a figure.
Our next weekend werkshop will be a masterclass geared toward producers, featuring the one and only Drumma Boy! Tickets can be purchased here.