Meanwhile companies like Soundcloud find themselves struggling to put together any other options to generate income. It is true that they have 300 million active users but this number seems to be shrinking. It is unknown if and when an announcement will be made on Spotify behalf. The company prides itself on the free users sitting on the platform.
Keeping this pace the goal is to reach 75 million before year ends. The majors are discussing stategizing to shut down streaming free access tiers. The war continues but Spotify is position themselves to be the one instead of being.
Source: Digital Music News