The International Music Conference hit the Sheraton Hotel in Atlanta Georgia beginning on September 10-14th. The IMC combines all facets of today’s music scene and places artists, songwriters, executives, and other music professionals in the same room to network and construct real opportunities domestically and aboard.

I attended a full day of panels discussing everything from how up and coming entertainers can get their foot in the door, to how you can create a cost effective tour. In today’s music we see that a “star” can be made simply by uploading a few singles on to YouTube and gaining major label interest, alla Justin Bieber and Iggy Azalea to name a few. But that route may or may not hold the same level of success, in starting or sustaining your music career nowadays.