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Monday, 16 August 2010 19:20

WMG Celebrates 60 Years of Elektra Records

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Elektra Records was created in 19-year-old Jac Holzman's dorm room at St. John's College in Maryland on Oct. 10, 1950.

The first release followed in March 1951 with an album entitled "New Songs by John Gruen." The label blurb noted that Elektra "shall continue to offer disks of unusual and worthy musical fare," and sure enough it went on to release music by Judy Collins, Phil Ochs, Tom Paxton, Tim Buckley, Love, the Doors, and the Stooges. More recent signings include Bruno Mars, Laza Morgan, and Cee Lo Green.

Forty years after Warner Communications acquired Elektra and its spin-off classical label Nonesuch, WMG is marking the 60th anniversary of Elektra. The major has launched Elektra60.com, a website it says "tells the stories of the legendary artists, the music, and the culture that have defined the label over the past six decades."

The site was conceived and curated by Holzman, who currently serves as a senior advisor to Warner Music Group chairman and CEO, Edgar Bronfman, Jr. It includes a user-controlled timeline that traces the history of the company from its beginnings in 1950 to the present day, highlighting nearly 100 significant artists. Searchable by year and by artist, the timeline incorporates streaming audio, multiple images, video content, and historical information.

"Breaking from the valid and understandable anniversary traditions of the past, we decided to celebrate Elektra on the web, the connective community of our age," said Holzman in a statement. "This is a unique, ever-changing party to which everyone is invited and encouraged to participate."

For More Info On Elektra Records Celebration Visit Billboard.com

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