Her audience has been patiently waiting for the opportunity to have proper representation which has finally arrived. The idea that hip hop is for everyone has become the common mentality. She was wise to align herself with artist such as ASAP Rocky and T.I. as well as records with Steve Aoki. Azalea is on her way to tapping into a new market with these connections.
Azalea has the Def Jam machine behind her ready to put her best foot forward at all times. Branding experts estimate that Azalea could command mid-to high-six-figures for the right campaign, and potentially more as her stock grows. “Over the past three months, we’ve gotten more inquiries [about her] than any other female artist,” says Ryan Schinman, CEO of music licensing and entertainment marketing firm Platinum Rye. “She’s not as controversial as Miley Cyrus, and she would make a terrific spokesperson for the right products.”