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Tuesday, 05 August 2014 05:30

Iggy Azalea Is A Brand's Dream

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Iggy Azalea is having an excellent summer. The top two slots of Billboard's Summer Songs
chart have been "Fancy" and a guest spot on Ariana Grande's "Problem." Two more are slowly but surely rising with "Black Widow" featuring Rita Ora and guest feature on mentor T.I.'s single "No Mediocre."

The crossover into film and television has already begun for Azalea as well. Vin Diesel recently revealed she is set to film a cameo in Fast and Furious 7 due in 2015. MTV.com named Azalea host of House of Style also. She seems to have the model for success as a white female rapper and growing clout on tour. She will headline Budweiser’s Made in America Festival in Los Angeles and the iHeartRadio Festival in Las Vegas which will only bolster her promising future.

Her audience has been patiently waiting for the opportunity to have proper representation which has finally arrived. The idea that hip hop is for everyone has become the common mentality. She was wise to align herself with artist such as ASAP Rocky and T.I. as well as records with Steve Aoki. Azalea is on her way to tapping into a new market with these connections.


Azalea has the Def Jam machine behind her ready to put her best foot forward at all times. Branding experts estimate that Azalea could command mid-to high-six-figures for the right campaign, and potentially more as her stock grows. “Over the past three months, we’ve gotten more inquiries [about her] than any other female artist,” says Ryan Schinman, CEO of music licensing and entertainment marketing firm Platinum Rye. “She’s not as controversial as Miley Cyrus, and she would make a terrific spokesperson for the right products.”

Source: Billboard.biz

Read 4895 times Last modified on Tuesday, 05 August 2014 07:18

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