During his radio interview with the Breakfast Club to promote the album Gucci credits prison for saving his life. He stated he was hurting himself and probably would’ve hurt someone else. It is apparent in his appearance that Gucci made a complete lifestyle change, including his health and the way he dresses. His look made a 180 going from wearing oversized shirts to dressing in designer. His personal life isn’t doing to bad either, with his recent engagement to longtime girlfriend Keyshia Ka’oir after his performance at the Hawks halftime show.
As an artist, Gucci has had a huge influence on younger newcomers, from Fetty Wap, who rose to fame while Gucci was serving his three year sentence, to Migos, who have a huge presence in the Atlanta music scene. Young Thug was signed to Gucci prior to his prison sentence before he handed him over to 300 Entertainment in order for Thug to receive the proper guidance and management while he served his time. Undoubtedly a selfless move as Thug’s career has exploded over the last few years.
The album cover art features Gucci dressed as Santa, complete with hat and and his signature ice cream face tattoo. The explicit lyrics detail his interactions with women and asserting his status over every artist in the game. His collaboration with Drake on “Both” is already a hit, finding its way to the top of Apple Music charts on the day of its release. The album, which is exclusive to Apple Music also includes features from Travis Scott and Bryson Tiller and collaborations with producers Metro Boomin, Mike WiLL Made-It, and his go-to producer Zaytoven. As a whole, the album cements Gucci’s return to close out 2016 and will carry him in to the new year, proving that he can and will continue to hold his own with newer artists.