Steve Rifkind is a music entrepreneur responsible for birthing Loud Records which was home to hip hop notables Wu Tang Clan, Mobb Deep, Three Six Mafia, Big Punisher and more in the early 90's. His history in the music biz is not up for discussion as the accolades speak for themselves. He pretty much invented street team promotions which is a lost art in today's game. Looks like he is cooking up something sweet for 2017 and you might want to get involved.

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